Nike is easily one of the biggest sports brands and its “Swoosh” tick mark logo is most recognizable.Nike is an American MNC that is into designing, development, manufacturing and marketing of sportswear and sports equipment. The company became Nike officially on May 30, 1971 and logo “Swoosh” – one of the most recognizable logos was also adapted by Nike in the same year.
Nike is the Greek goddess of victory and the company takes the name from there. The tagline “Just Do It” was introduced in 1988 and the slogan was inspired by “Let’s do it”, the last words spoken by Gary Gilmore before he was executed. The Swoosh logo and the tagline have been the face of the company and make up the core of Nike’s brand.
Nike promotes their products by roping in top athletes in various sports and also sponsoring official kits to the national teams in football and cricket. Some of the athletes who were sponsored include Ronaldinho, Ronaldo, Neymar, Drogba and Rooney.
It offers extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. The most common version of logo includes a golf ball, baseball, soccer ball and basketball, in that order. Major acquisitions of DKS include Galyan’s Sports and Outdoor adventure in 2004, Golf Galaxy and Chick’s Sporting Goods in 2007. Galyan’s is an Indiana based sporting chain specialty retailer that offers a broad range of products. Golf Galaxy is a golf specialty retailer and Chick’s Sporting Goods a privately held corporation with over 15 stores.
It is a symbol of speed, strength and athleticism. Underarmour was built on moisture-wicking design initially to keep the clothes dry while playing sports. Recent trends show that the footwear segment of Under Armour is growing in much faster pace than its apparel business. Underarmour had been in news for Kelvin Plank’s praise for President Donald Trump which alienated top athletes like Stephen Curry and Dwayne Johnson.
Skechers uses celebrity driven advertising with the likes of Meghan Trainor, Rob Lowe, Kelly Brook, Brooke-Burke-Charvet, Jeo Montana, Sugar Ray Leonard, Howie Long, Meb Keflezighi, Kara Coucher, Matt Kuchar, Brooke Henderson, Wesley Bryan, Billy Andrade, Belen Mozo, Ashlan Ramsey and Colin Montgomerie – each one of them endorsing the brand in their fields.
ASICS has sponsorship deal with various sports that include Football, Baseball, Cricket, Hockey, Golf, Handball, Netball, Rugby, Swimming, Tennis, Table Tennis and Volley ball. It has been endorsed by various athletes in the sports mentioned. It is also official sponsor for the supply of kits. ASICS became the new top sports brand sponsor after the agreement made with IAAF( International Association of Athletic Federations ) to provide footwear and apparel to officials and volunteers at all World Series events in 2017.